Independent event management

Big ideas, calm delivery

We develop creative concepts and bring them to life through thoughtful venue sourcing, coordinated production and calm on‑site management.

For brands, venues, music promoters and private clients. Bring us an ambition to develop or a concept ready to produce.

Discuss your event

Creative concepts and experiencesIdeas shaped around your brief, your brand and the people attending, from the first impression to the details they remember.

The right setting and a workable planVenues, suppliers, budgets and schedules chosen to suit the concept and make commercial sense.

Calm, accountable deliveryOne lead on site, coordinating suppliers, talent and timings as the event unfolds.

Our approach

Experiences shaped around your guests, and built to work for you.

We build on what you know about your audience, bringing our own understanding of what makes people connect with a live experience. From the setting and atmosphere to the programming and guest journey, we shape the details around what your guests will value and what you want the event to achieve.

Commercial judgement throughout. We balance creative ideas with budgets, partnerships and practical delivery, so the event works for your guests and for your objectives.

Ways to work with us

Bring us in where you need us.

Choose the involvement that suits the project, or bring us in for a defined stage such as venue sourcing, production planning or on-site management.

01

Concept development and planning

Develop an ambition, or sharpen an existing idea, into a concept, budget and production plan you can take forward.

02

Full event development and delivery

One accountable lead from first brief to post-event review: concept, venue, suppliers, budget and the live event.

03

Ongoing event support

Continued involvement across a series, season or events programme, keeping planning and standards consistent.

Experience Abs brings over 12 years of experience across corporate exhibitions, sponsorships, brand partnerships and live events – from working with Microsoft and SentinelOne to leading aprtment life events and collaborations with Levi’s and L’Occitane en Provence. View selected work

Services

What we take responsibility for.

From the first concept to the live event. We specialise in music, brand and experiential events for brands, venues and music promoters.

01

Creative concept and brand experience

We develop the idea into an experience: the format, look and feel, atmosphere, programming and guest journey. Each choice is shaped around your brief, your brand and the people attending, so the event feels considered from arrival to close.

02

Production and project planning

We turn the concept into one coordinated plan covering budget, milestones, schedules, supplier requirements and responsibilities. Everyone works to the same timings and knows what depends on their part.

03

Venue sourcing and supplier management

We find a setting that suits the concept, audience, capacity, budget and practical needs. We negotiate with venues and suppliers, brief them clearly and coordinate their work, so specialist partners deliver to the plan.

04

Live event and on-site management

We lead the event on site: set-up, team and supplier briefings, talent, timings and guest flow. When plans change, we make calm decisions and keep the experience on track.

05

Event strategy and feasibility

Before major commitments, we clarify your objectives, test the idea against audience and budget, and shape a direction you can act on.

06

Operational review and improvement

For established events. We look at how an event is planned and delivered against your objectives and guest feedback, then recommend practical improvements.

Commercial judgement

Partners that suit the experience, and budgets that hold.

Abs's background in sponsorship and commercial roles helps us find suitable partners, shape what each side gets, negotiate terms and keep spending aligned with what matters most to the event.

Private events. We create personal celebrations and private music experiences, bringing the same care to atmosphere, guests and detail.

Discuss your event

Selected work

aprtment life

aprtment life brings house and R&B into intimate, community-led experiences. From free gatherings in South London in 2023 to international events and brand collaborations, the focus remains music discovery, connection and the atmosphere of a home gathering.

Selected projects from Abs’s work leading events at aprtment life.

Live experience

Music. Place. Community.

Brand collaborations: Levi's · L'Occitane en Provence
Events on film: ParisLondonManilaQuezon CityBarcelonaAmsterdam

An intimate format, built to travel.

Each event brings together the setting, room layout, sound, lighting and programming to preserve aprtment life's character across different venues and cities.

How the pieces connect

Vision and atmosphere

Music discovery, community and the intimacy of a home gathering guide the programming, look and feel of each event.

Venue and production

Room layout, DJ positioning, sound and lighting are considered together, shaping how guests gather, move and connect within each space.

Partners, suppliers and budgets

Production priorities and supplier decisions balance the intended experience with the venue's requirements and the available budget.

Brand collaborations

Collaborations with Levi's and L'Occitane en Provence bring each brand into the aprtment life world through experiences that connect music, community and brand identity.

For Levi’s × aprtment life at Paris Fashion Week, The Hoxton became a meeting point for fashion, music and community. Cream denim reflected aprtment life’s signature neutral palette, while on-site customisation gave guests a way to make co-branded pieces their own. A central DJ position, an open layout and three sets spanning afro, house and R&B shaped the atmosphere, with additional sound and lighting planned around the hotel’s noise constraints. Bringing together more than 200 guests from fashion, culture and music, the experience made Levi’s part of the gathering—from what guests wore to how they participated.

On film

aprtment life events

Films published by aprtment life. Each opens on YouTube.

Amande Sublime launch listening experienceL'Occitane en Provence

Sound and custom screen printingLevi's, Paris Fashion Week

We love your companyQuezon City, presented by 528 Collective

Before the night is overLondon

We're in this togetherManila

Don't let them steal your joyBarcelona

To music, to discovery, to feeling, to danceAmsterdam

aprtment life anniversary · Outernet Live

An apartment experience for 1,500 people.

How do you preserve the feeling of a home gathering for 1,500 people? For aprtment life’s anniversary at Outernet Live, the answer involved rethinking the room. A custom DJ booth moved the focus from the stage to the centre of the floor, surrounded by guests and apartment spaces spanning a raised lounge, bathroom and bedroom. Delivering the concept meant resolving the unconventional layout with the venue and build suppliers, revising booth access and coordinating sound, lighting, furnishings and guest flow. Each decision supported the same ambition: an event that retained aprtment life’s intimacy while operating at a much larger scale.

24 photographs and 1 video · Build to live event

Full case study

The brief

Bring the intimacy, community and music discovery of aprtment life’s smaller gatherings to an anniversary event for 1,500 people.

The concept

Transform a venue usually arranged around a stage beneath its LED screen into a walk-in apartment. A custom DJ booth placed the music at the centre of the floor, surrounded by guests, while raised living-room and bathroom areas, a bedroom feature and carefully styled domestic details created different spaces to explore.

Making it work

The unconventional booth configuration required close coordination with the venue and build suppliers. Revised layouts introduced a single controlled booth access point, with wristband restrictions and dedicated security managing entry. Sound, lighting, furnishings and guest flow were planned together to carry the intimate atmosphere across a much larger room.

The live experience

The event welcomed 1,500 people into a setting designed around gathering, discovery and participation. The gallery follows the transformation from construction and technical testing to the dressed apartment and the space in use.

Build Photos 1–2

Overhead view of the venue floor during the build, with the DJ booth frame and raised lounge platforms under construction beneath the lighting rig. — 01 Booth construction and raised lounge installation.

The venue during later setup, with worktops and fixtures installed around the booth and a lighting desk screen in the foreground. — 02 Later setup: worktops, fixtures and lighting checks.

Run-through Photos 3–4 and video

Darkened venue with warm light on the booth and raised areas, seen from behind a lighting desk and monitors. — 03 Soundcheck and warm lighting test before opening.

Purple and white lighting beams over the booth and an open floor, viewed from behind the control desk. — 04 Lighting test showing the booth and open guest floor.

Video Lighting test over the booth and raised lounge (5 seconds).

Dressed spaces Photos 5–14

Front of the DJ booth with a round aprtment life sign in warm light. — 05 Booth frontage and branding.

Dining table set with plates, bowls, glasses and white flowers. — 06 Complete table setting.

Close view of tabletop styling with plates, glassware, a wine bottle and white flowers. — 07 Tabletop styling detail.

Dark shelving with books, sculptural objects and candles. — 08 Books, shelving and candles.

Shelf with glowing candles and a framed artwork in warm orange light. — 09 Framed artwork and decorative lighting.

White bathroom shelving with toiletries, a woven basket and a small plant. — 10 Bathroom shelf detail.

Tall bathroom mirror beside white shelving with toiletries. — 11 Bathroom mirror and shelving.

Chest of drawers in the dressing area with a hairbrush, small boxes and a candle. — 12 Dressing-area accessories.

Four-poster bed in a dimly lit bedroom set, with a screen above. — 13 Bedroom feature.

Desk with a computer monitor, keyboard and lamp set into a curved counter. — 14 Desk installation.

Live Photos 15–24

Guests in the raised lounge, in front of a large screen showing a city skyline. — 15 Raised lounge in use.

Living-room set with a cream sofa, shelving and candles, with guests behind. — 16 Living-room styling with guests in the background.

Guests relaxing on sofas in the lounge area under warm light. — 17 Guests relaxing in the lounge.

Guest seated beside a retro television in the apartment set. — 18 Retro television and guest.

Guest reclining in a white bathtub in the bathroom feature. — 19 Guest using the bathtub feature.

DJ performing at the decks in a cap and white shirt, with the raised lounge behind. — 20 Close DJ performance.

Elevated view of the DJ booth in the centre of the floor, surrounded by guests. — 21 Elevated booth view with surrounding guests.

Wide view of the room: the central DJ booth surrounded by guests, with the raised lounge and a large city-skyline screen behind. — 22 Wide room view with booth and raised lounge.

Crowd gathered closely around the DJ booth in warm light. — 23 Crowd atmosphere around the booth.

Wide view from the side of a full floor facing the stage screen. — 24 Additional wide live view of the occupied floor.

Commercial and experiential

Partnerships and brand experiences

Selected commercial and experiential projects from Abs’s previous roles.

Exhibition entrance wrapped in large SentinelOne LED screens reading “Avoid the Storm. Secure the Cloud. Learn how at Booth S410”, with visitors outside.

SentinelOne Infosecurity Europe 2024 · ExCeL, London

One brand. A presence across the show.

A major partnership connected SentinelOne with visitors throughout their exhibition journey: from the entrance and digital concourse screens to lunch-area branding, networking opportunities and the exhibition stand.

The work brought commercial ambition and practical delivery together: developing and negotiating the integrated package, aligning internal teams and operational requirements, coordinating venue suppliers and overseeing on-site fulfilment. Every element needed to work as part of one consistent brand presence.

Digital concourse screen showing a SentinelOne advert, “Stronger than the Storm”, above visitors walking through the venue.

SentinelOne banner reading “Avoid the Storm. Secure the Cloud. Learn how at Booth S410”, suspended above a busy café seating area.

Large SentinelOne banner hanging across the venue’s main concourse, with visitors seated and walking below.

Visitors gathered at Arcade Alley, sponsored by TikTok, playing retro arcade machines beneath large black Arcade Alley branding.

TikTok · Arcade Alley Infosecurity Europe 2024 · ExCeL, London

A place in the conversation, without a conventional stand.

TikTok wanted to establish its presence within the cybersecurity community. Visitors wanted more relaxed, hands-on experiences. Arcade Alley turned those two needs into a new feature for the show.

Developed from scratch, the concept centred on retro arcade games, with TikTok spaces alongside for demonstrations, competitions and conversations. It gave visitors a reason to stop and participate, and the brand a natural way to connect.

The work spanned pitching and securing the partnership, shaping the layout with build suppliers, managing costs and brand budgets, and leading on-site delivery.

Closer view of the Arcade Alley wall and a row of arcade cabinets, including Mortal Kombat and Pac-Man, with visitors playing.

Your event

Have a concept to develop, or one ready to bring to life?

Discuss your event

About

Creative judgement, commercial sense, calm leadership.

BEHIND THE SCENES is led by Abs. He brings a clear sense of how an event should look and feel, the commercial experience to make it work, and the organisation to lead it through to delivery, working with the venues, suppliers and specialists each project needs.

That combination comes from hands-on experience as Head of Events at aprtment life, and more than 12 years in commercial roles across exhibitions, live and experiential events, working with global brands including FTSE 100 companies.

Live Group · Account DirectorClient relationships, sponsorship and partnerships, forecasting and budget alignment for live and experiential projects.
RX Global (Reed Exhibitions) · Key Account Manager & OperationsAccount management and operations on Infosecurity Europe: enterprise accounts, sponsorship and exhibitor partnerships, negotiation and forecasting, working with operations teams to deliver client commitments on site.
Aztec Event ServicesAV and technical solutions for exhibitions and corporate events.

How a project runs

01
Brief
We learn what you want to achieve, your brand, the people attending and the experience you have in mind.
02
Concept
We develop the idea, format and atmosphere, building on your audience knowledge, with research where it helps.
03
Plan
Venue, suppliers, budget, schedule and responsibilities come together in one production plan.
04
Mobilise
Suppliers, talent and team are briefed on roles, timings and standards.
05
Deliver
We manage the event on site, from set-up to close.
06
Review
We review the event against your objectives and guest feedback, and agree improvements.

Start a conversation

From first conversation to post-event review.

Discuss your event

Enquiries

Discuss your event.

Tell us a little about what you're planning. We'll reply by email, or arrange a call if you'd prefer to talk it through.

Email btsbyabs@gmail.com

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Your enquiry

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Email

Organisation (optional)

Type of event

Date or timeframe (optional)

City or venue (optional)

How would you like to continue?

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About the event

We use the details you share only to respond to your enquiry.

Big ideas, calm delivery

Experiences shaped around your guests, and built to work for you.

Bring us in where you need us.

Concept development and planning

Full event development and delivery

Ongoing event support

What we take responsibility for.

Creative concept and brand experience

Production and project planning

Venue sourcing and supplier management

Live event and on-site management

Event strategy and feasibility

Operational review and improvement

Partners that suit the experience, and budgets that hold.

aprtment life

Music. Place. Community.

An intimate format, built to travel.

How the pieces connect

aprtment life events

An apartment experience for 1,500 people.

Full case study

The brief

The concept

Making it work

The live experience

Build Photos 1–2

Run-through Photos 3–4 and video

Dressed spaces Photos 5–14

Live Photos 15–24

Partnerships and brand experiences

One brand. A presence across the show.

A place in the conversation, without a conventional stand.

Have a concept to develop, or one ready to bring to life?

Creative judgement, commercial sense, calm leadership.

How a project runs

Brief

Concept

Plan

Mobilise

Deliver

Review

From first conversation to post-event review.

Discuss your event.

Your enquiry